Your most Influential Self starts this summer with the #1 Behavioural Design Academy.

Learn practical Behavioural Design to become more persuasive, strategic, and impactful by September – in manageable, self-paced sessions.

25% off for Summer 2025. Limited time only.
Save €297.50 this summer and pay only €892.50 (excl. VAT) with coupon code SUMMER25.
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Everything You Need to Know About This Course—in Just a Few Minutes

Straight From Our Founder:
Why This Course Changes Everything.

For 24 hours only: Enrol for €892,50 instead of €1190. Use coupon code SUMMER25 upon registering.

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The #1 Reason People Resist Change? It’s Not What You Think.

You work hard. You have great ideas. But no matter how clear or valuable your solution is—people push back, hesitate, or simply ignore it.
  • Frustrated by your team's or customers' behaviour? You know the solution, but they won’t take action.

  • Feeling stuck in your career? Influence seems reserved for senior leaders.

  • Struggling to get buy-in? No matter how logical your argument, people just don’t budge.
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Why Take This Course This Summer?

Most professionals wait until autumn to invest in themselves. But your projects, clients, and teams need your influence now. Imagine returning in September with the skills to:
  •  Get people to say ‘yes’ to your ideas faster

  • Influence decisions without pushiness

  • Solve behavioural barriers that block innovation and change

Here’s the Truth: Influence Isn’t About Logic.

People don’t make decisions based on facts alone. They’re driven by hidden psychological forces—biases, habits, and emotions they aren’t even aware of.
  • What if you knew how to shape those forces—ethically, effectively, and predictably?
  • What if you could make it easy for people to say ‘yes’?

Learn the Psychology of Influence.

  • Understand what truly drives decisions—beyond logic and persuasion.
  • Remove resistance using behavioural science—so change feels natural.
  • Lead with confidence—and make an impact without authority.
Write your awesome label here.

25% off for Summer '25

  Save €297.50 this summer!
Use coupon code SUMMER25 at checkout to pay only €892.50 (excl. VAT) instead of €1190. Offer ends August 31, 2025.

Use coupon code:

SUMMER25

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BEHAVIOURAL DESIGN FUNDAMENTALS

Here is what you will learn in
this course

This course gives you a proven framework that professionals worldwide 
use to drive change.

Understand how people make decisions

Gain insights into decision-making psychology

Discover why people people do what they do (or not)

Uncover motivations behind everyday actions.

Unlock the psychological forces that shape behaviour

Learn what drives and blocks change.

Identify opportunities for effective influence

Spot key moments to shape behaviour.

Learn quickly what works (and what doesn’t)

Master rapid prototyping, test and adapt strategies with ease.

Master proven principles from behavioural science

Master the groundbreaking principles of behavioural science to drive change.

Use coupon code SUMMER25 at checkout to pay only €892.50 (excl. VAT) instead of €1190.

The same expert content and trainer—
now at your own pace.

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Write your awesome label here.
Write your awesome label here.
Write your awesome label here.
Write your awesome label here.

25% off for Summer '25

 Save €297.50 this summer!
Use coupon code SUMMER25 at checkout to pay only €892.50 (excl. VAT) instead of €1190. Offer ends August 31, 2025.
Use coupon code:

SUMMER25

What Professionals Say About This Course

Our live Behavioural Design Fundamentals Course has received a 9.7/10 rating from participants worldwide.
A truly human-centred approach, backed-up by a sound method. The training brings together insights from multiple disciplines into a scalable process. Looking forward to experiment further!
CPO, Allianz-Tiriac
I have enjoyed it immensely. It really gives me a boost to start at my new employer. I look forward to further exploring this technique so that I can make an impact/behavioural change in the area of sustainability in long-term care. I also look forward to enthusing my colleagues to follow this training as well. And the advanced.
Business Consultant, AAG
Hands-on training that provides many insights and makes you think. You can immediately start working with the acquired knowledge.
Project Manager, Rabobank

Thousands of professionals have used our frameworks to drive change in their organisations.

Frequently Asked Questions

I am Dutch speaking, is this course suited for me?

Absolutely, although the videos and download are in English, you can easily add Dutch subtitles with one click of a button. Furthermore, if you want your feedback on your assignments in Dutch: just let us know and consider it done.

Is this course for me?

If you work in marketing, leadership, consulting, HR, product design, or customer experience, this course will give you the influence edge you need.

How long does it take?

The course is self-paced, but intended to be taken over a 12 week period. Learn at your own speed and apply what you learn immediately. However, you have access for 6 months.

What if I have no background in behavioural science?

No worries! This course is designed for beginners and professionals alike. We break complex ideas into practical, easy-to-apply lessons.

Is there guidance during the course?

Absolutely! Every assignment you hand in will be reviewed by an experienced SUE Behavioural Designer, telling you what works and what can be improved. The trainer and the SUE team is always there to help you with questions,
Use coupon code SUMMER25 at checkout to pay only €892.50 (excl. VAT) instead of €1190.

What will you gain from the course? You’ll learn how to leverage the power of behavioural science to…

Build or regain trust with customers.
Develop your leadership for impact.
Design customer-centric experiences & products.
Boost employee wellbeing and mental health.
Gain influence in leadership and management.
Boost sustainability and ESG (environmental, social, governance) adoption.

Here’s Everything You Get When You Enrol Today

Full access to the Behavioural Design Fundamentals Course, at your own pace

A step-by-step system to master influence & decision-making

12 in-depth modules covering behavioural psychology & real-world application

The SUE Influence Framework—used by top organisations worldwide

Practical tools, templates, and cheat sheets for immediate impact

A digital certification to showcase on your LinkedIn profile

Individual feedback from our founder Astrid on your assignments

25% off for Summer 2025

Exclusive access to our alumni community

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We've Trained People Working at

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I'm Ready to Start

25% off coupon code:
SUMMER25

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