DESIGNING THE 9+ CUSTOMER EXPERIENCE COURSE
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Create Experiences That Feel Effortless and Memorable, The Kind Customers Want To Share With Others.

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A self-paced online course with 12 in-depth video lessons This course teaches you the behavioural psychology behind exceptional customer experiences, why customers choose one business over another, what creates lasting loyalty, and how to design irresistible experiences that customers can't help but recommend. 
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12 LESSONS | Lifetime Access | Certificate INCLUDED
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What You'll Be Able to Do 
After This Course

  • Design customer experiences based on how people actually think and decide

  • Map the psychological forces that drive or block customer behaviour

  • Identify the exact moments in your customer journey where you're losing people

  • Remove the invisible barriers that silently stop customers from buying, signing up, or coming back
  • Turn satisfied customers into passionate advocates 
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    Who Is This For?

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    Customer Experience Managers

    who need to move beyond satisfaction surveys to drive real behavioural change

    Product Owners & Account Managers

    designing user experiences that convert prospects into loyal customers

    CX Professionals

    tired of improving metrics without creating experiences customers actually love and recommend

    Marketing Leaders

    responsible for customer loyalty that goes beyond promotions and price competition

    Service Managers

    struggling to create memorable moments despite training teams on best practices and standard procedures

    Business Owners

    who need customers to choose them over competitors without competing purely on price or features
    Language & Accessibility
    Course language
    🇬🇧 English
    Subtitles available in
    🇬🇧 English 🇳🇱 Nederlands 🇩🇪 Deutsch 🇸🇪 Svenska 🇫🇮 Suomi
    Personal feedback in
    🇬🇧 English 🇳🇱 Nederlands

    We've worked with the world's
    largest organisations

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    All courses include lifetime access, learn at your own pace, forever.

    The Course Set-Up

    Our curriculum is enhanced with Behavioural Design to ensure you stay on track and have a learning experience that sticks. You'll tackle your own behavioural challenge throughout the course. It's learning by doing. 

    It is behavioural science made practical for real life powered up with AI skills.

    Lesson 1

    THE HIDDEN PSYCHOLOGY BEHIND EXCEPTIONAL CUSTOMER EXPERIENCES
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    How understanding human psychology gives you control over customer satisfaction.

    Lesson 2

    WHY MOST CUSTOMER EXPERIENCE 
    EFFORTS FAIL
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    The critical blind spots that sabotage even well-intentioned CX strategies.

    Lesson 3

    UNDERSTANDING WHAT CUSTOMERS
    REALLY WANT
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    Beyond demographics: understanding the psychology of customer decisions.

    Lesson 4

    UNDERSTANDING THE FORCES THAT DRIVE CHOICE AND BEHAVIOUR
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    The most important step: understanding the psychological forces influencing behaviour.

    Lesson 5

    IDENTIFYING
    MOMENTS THAT MATTER
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    How to spot the 20% of interactions that drive 80% of customer satisfaction.

    Lesson 6

    DESIGNING FOR PSYCHOLOGICAL
    VALUE CREATION
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    Why perceived value matters more than actual value and how to leverage it.

    Lesson 7

    THE SCIENCE OF FIRST IMPRESSIONS AND PEAK EXPERIENCES
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    The psychological windows that make or break customer loyalty

    Lesson 8

    ELIMINATING CUSTOMER ANXIETIES AND FRICTION POINTS
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    The invisible barriers that turn simple interactions into stressful experiences.

    Lesson 9

    GETTING PEOPLE OVER THE FOUR CRITICAL HURDLES OF BEHAVIOUR
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    Understanding the mental obstacles that stop good intentions from becoming behaviours.

    Lesson 10

    CREATING INTERVENTIONS THAT SHAPE MINDS AND CHANGE BEHAVIOUR
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    Using behavioural science to create experiences that change how people think and act.

    Lesson 11

    QUICKLY LEARNING WHAT WORKS
    (OR NOT)
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    The rapid experimentation method that reveals customer truth faster.

    Lesson 12

    PUTTING IT ALL TOGETHER AND
    EARNING YOUR CERTIFICATE
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    Time to upgrade your resume with your newly learned power skill: influence.

    Every Module, AI-Powered

    Other courses teach you behavioural science or AI. This course teaches you both, 
    because AI without human insight is just automation.

    • 12 dedicated AI Prompt Guides
      For every core lesson, apply what you learn immediately

    • Bonus: Ready-to-use prompts for any situation
      A collection of prompts you can use anytime, beyond the course

    • Bonus Video: The AI-Powered Professional
      Making you future-proof, how to stay ahead in the age of AI

    • Lifetime access to our SUE  Behavioural Design Guru GPT
      You get lifetime access to our SUE Guru GPT, your AI mentor when we are not by your side.

    Each module comes with a dedicated AI Prompt Guide that shows you how to use AI tools to apply what you've just learned.

    Finished a module on understanding decision-making? Your AI guide helps you immediately generate insights for your own project. Learned a new framework? Your AI guide shows you how to use it at speed.

    By the end of the course, you'll have a complete AI-powered toolkit that turns behavioural science into action, in minutes, not weeks.
    designing 9+ customer experience

    What Will You Get

    FLEXIBLE
    Self-Paced Edition

    € 690

    • 12 in-depth video lessons  in 5 Modules
    • Case Study Exercises
    • Learning-by-doing: Solving a CX Challenge
    • Downloadable Cheat Cards
    • Downloadable Templates
    • Digital Certificate
    • Access to Vibrant Community
    • Examples from CX Practice
    • Self-paced Learning 24/7 Access
    • Extensive workbook for upgrading your own CX
    • AI Prompt Guides
    • Lifetime access to our SUE Guru GPT, your AI mentor when we are not by your side
    Highly recommended! Two fascinating days where theory and practice go hand in hand. I now have a clear understanding of behavioural design that I can apply right away.
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    Laura Perin 
    Customer Experience Culture - KPN
    A really enjoyable and immediately applicable training. I want to share what I've learned with my colleagues and apply it in my work right away.
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    Heike Faber
    Municipality of Amsterdam
    Completed the Behavioural Design Fundamentals course by SUE. Gained so much knowledge about designing behaviour in this two-day course. Highly recommended!
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    Arjo Wijnhorst
    ONLINE MARKETER UNIEK SPORTEN
    Completed an amazing training at SUE! As they call it themselves: KNALLDRANG! And now I feel it too, the urge to immediately apply the SUE | Behavioural Design Method in my work.
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    Fenna dam
    Project Leader Luckt BV
    Fully immersed in Behavioural Design. Theory and practice combined, you can apply it immediately. Intensive and inspiring. Recommended for everyone.
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    Floor Bosscha
    Product owner - Eneco
    I gained an excellent and concrete overview of Behavioural Design and most importantly learned how to apply it. At a good pace, I received a solid theoretical foundation and was challenged to put it into practice. With this foundation, I can optimise the customer journey from A to Z.
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    Frank Heuts
    Sr. Communication Advisor – Obvion Mortgages

    professionals trained

    Average rating

    Countries

    EQAC certified

    Frequently Asked Questions

    How does the self-paced training work?

    Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools, providing ample time for learning. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books to enhance your learning journey. 

    How do I access the downloads of the courses?

    During the course, we supply you with an array of resources including tools, frameworks, templates, and e-books, all downloadable in PDF format. These materials remain accessible to you indefinitely, ensuring you have lifelong support in your learning journey.

    How does the course community work?

    After finishing your course, you'll gain entry to our dynamic Behavioural Design community: the SUE | Behavioural Design Club. We'll supply you with the link and instructions after finishing your course. Within this community, you can connect with fellow professionals, exchange experiences, pose questions, and benefit from additional learning opportunities we provide.

    Do I get a course certificate?

    Yes, absolutely! Once you've completed all course modules and exams, you'll receive a course certificate. You can generate it online immediately after finishing your course and share it on platforms like LinkedIn.

    Do I get personal assistance during my course?

    Yes, our dedicated SUE team is always on standby to address any questions you may have. Additionally, throughout the course, we offer answer keys or personal feedback on your assignments. Our goal is to ensure you not only enjoy but also successfully complete your course. We are there when you need us.

    I am not sure if the course is right for me, can you help me?

    Absolutely! The CX Course is a great starting point. That said, it's not the only option. Our Academy offers specialised courses for specific roles and goals:

    • Behavioural Design Fundamentals Course — for anyone who want to get better at influencing choice and behaviour using behavioural science x Ai. Our most popular course.
    • Behavioural Marketing Foundations — for marketers and innovation teams looking to uncover deeper consumer insights.
    • Behavioural Marketing Advanced — for senior marketers who want to build campaigns that measurably shift behaviour.
    • Leading Change and Transformation — for change managers who need people to embrace change.
    • Navigating Conflicts and Getting Buy-In — for managers and professionals dealing with resistance.
    • The Influential Leader — for leaders who want to know how to respond at moments that matter to move teams forward and build a high-performance team culture.
    • The Behavioural Advantage in Talent Management — for HR and people managers who want to attract, activate and keep the right talent.
    • AI-Powered Behaviour Change — for professionals who want to combine AI with human-centred frameworks.


    All courses are fully independent, no prerequisites needed. If you'd like personal advice, reach out to us at academy@sueamsterdam.com and we'll help you find the right fit. You can access all our courses through our homepage.

    Why SUE | Behavioural Design Academy?

    We are the pioneers in making behavioural science practical and easy to use. We have developed user-friendly templates and tools, including our acclaimed SUE | Influence Framework, resources we've successfully applied to tackle challenges for clients across the globe. Our unique fusion as both an Academy and Consultancy ensures our courses aren't just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. We're also the authors of the #1 bestseller 'The Art of Designing Behaviour'. With 9 courses spanning marketing, leadership, CX, change management, and AI, each powered by AI Prompt Guides, we offer a complete learning path for any professional who wants to master the art of influencing behaviour.