THE PERFECT START

Behavioural Design Fundamentals

Become a smarter professional by understanding how people make decisions and why people do things and why they don’t. Master the fundamental insights from behavioural psychology and learn the method and tools to apply them in practice right away. Enabling you to influence minds and shape behaviour.
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Why we created this course

For any professional, the ability to influence people is a crucial skill. Whether you want people to cooperate, quit something, improve, save, participate, agree, buy, accept, or take action ultimately everything revolves around behaviour. This course helps you master the psychology of influence in a practical way.
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For who is this

Anyone looking to enhance their ability to positively influence choice and behaviour.

Accredited by

 with certificate
 100% practical
 backed by science
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Course Features

What you will learn

In this course, you'll gain essential insights from behavioural psychology, enabling you to decipher human decision-making processes and influence behaviours effectively. Most importantly, you'll acquire practical tools to seamlessly apply these insights in real-world scenarios, enhancing your influence and empowering you to achieve successful outcomes with greater ease. The course is the bridge between the science of behaviour and the art of applying it, whether to boost business strategies, spark societal change, or make everyday decisions a bit smarter.

How you will learn

The course features a blend of interactive videos and hands-on assignments. You'll engage in tackling your own behavioural challenge and receive personalized feedback to enhance your learning experience. There will also be two live Q&A sessions with Astrid herself. Additionally, you'll have access to a dynamic community, fostering networking opportunities and facilitating peer-to-peer learning.

Who is your instructor

This course is led exclusively by our founder, Astrid Groenewegen, a trailblazer in translating cutting-edge insights from behavioural science into practical application. She is also the esteemed author of the #1 bestseller 'The Art of Designing Behaviour'.

How long does the course take

The course comprises 10 comprehensive modules, granting you unrestricted access to all materials 24/7 for 16 weeks. This flexible structure allows you ample time to complete the course at your own pace and convenience. Furthermore, all course downloads will remain accessible to you for a lifetime, ensuring continuous access to valuable resources beyond the duration of the program. On average it takes 4 hours to complete a module.

The difference between the online self-paced and live guided edition of this course

Both the online flexible and live guided editions of the Fundamentals Course offer unique advantages, catering to diverse learning styles and needs. The live edition, priced at EUR 1490, provides an immersive two-day experience with a real-time trainer and the opportunity for lively interaction with peers. This option enhances learning through face-to-face engagement and includes a venue and catering. It also features a comprehensive 6-month follow-up training program at no additional cost. On the other hand, the self-paced online edition, available for EUR 1190, offers great flexibility and convenience. You get taught the same know-how, and are provided with the exact same tools and templates that stay available to you for a lifetime. Participants can opt into the same 6-month follow-up training as an add-on course. The online course also allows for personalized feedback, all accessible from the comfort of one's home or office. Both versions are designed to ensure that every participant gains valuable, actionable insights into the fundamentals of the subject, with access to the same vibrant community of learners.

In short: The course content is the same; the difference lies in how the training is delivered. Choose the format that suits you best—whether you prefer a more flexible approach or an intensive experience.
Testimonials

We've trained 5000+ teams and individuals

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I can directly apply the principles of behavioral change at work to effect changes in both clients and patients. Additionally, these strategies are versatile enough for everyday use, such as making decisions at home or in parenting. Therefore, the scope of these applications is quite broad.
This behavior design training has opened my eyes to different perspectives of the world. I am thrilled about the opportunity and look forward to applying these skills in my job.
Really well put together theory into a very useful framework for behaviour change.
At the Academy, you quickly learn about behavioural change and how to implement it effectively. The training was engaging, seamlessly blending complex material into a fun and interactive course that flew by. I am eager to apply these strategies in my work and continue exploring them further.
The Behavioural Design Academy (BDA) provided me with profound insights into human behavior, including those occurring in the workplace. It taught me to perceive situations from new angles and made me realize that even minor adjustments can significantly influence behavior. I highly recommend BDA to anyone interested in making impactful changes.

The Curriculum

Our curriculum is enhanced with Behavioural Design to ensure you stay on track and have a learning experience
that sticks. You'll tackle your own behavioural challenge throughout the course. It's learning by doing.

It is behavioural science made practical for real life.

Module 1

INTRODUCTION
TO BEHAVIOURAL DESIGN
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Why Behavioural Design is key to gaining more control over successful outcomes.

Module 2

UNDERSTANDING
HUMAN DECISION-MAKING
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Groundbreaking insights from tbehavioural science that will change everything for you.

Module 3

UNLOCKING THE FORCES
THAT DRIVE BEHAVIOUR
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The most important step: understanding the psychological forces influencing behaviour.

Module 4

THE SUE
INFLUENCE FRAMEWORK
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An easy tool to unlock behaviour barriers & boosters, and spot opportunities for influence.

Module 5

DISCOVERING
MOMENTS THAT MATTER
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How to know when behavioural interventions are needed and how to add psychological value.

Module 6

DESIGNING INTERVENTIONS
FOR BEHAVIOUR CHANGE
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Using the SWAC tool to oome up with ideas that shape minds and change behaviour.

Module 7

BOOSTING CAPABILITY
TO CHANGE
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The most effective way to change behaviour, making it as easy as possible.

Module 8

INCREASING WILLINGNESS
TO CHANGE
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How to make someone
want to take action (ethically).

Module 9

SPARKING BEHAVIOUR
(AGAIN AND AGAIN)
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Why behaviour needs
to be triggered and how.

Module 10

TESTING WHAT WORKS
WITH RAPID PROTOTYPING
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Why everything is an assumption until you have checked it with real users.

Module 11

THE FINAL STRETCH:
GETTING A CERTTICATE
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Time to upgrade your resume with your newly learned power skill: influence.

Module 12

BONUS:
THE ART OF DESIGNING BEHAVIOUR
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How to apply Behaviourall Design into
your daily work and deepen your knowledge.
FUNDAMENTALS COURSE

Choose Your Edition

FLEXIBLE Edition

€ 1190
  • 9 Knowledge Modules
  • Learn-Do-Improve Exercises
  • Learning-by-doing: Solving a Behavioural Challenge (individually)
  • Downloadable Cheat Cards
  • Downloadable Templates
  • Course Slides
  • Digital Certificate
  • Access to Vibrant Community
  • Online 1-on1 Feedback & 2 online Q&A's
  • Self-paced Learning 24/7 Access
  • Personal Guidance & Mentoring
  • Networking with Forward-Thinking Peers
  • Physical Certificate
  • Goodie bag with tools and templates
  • Catering: Snacks, lunch, drinks
  • Access to Training Facility in Amsterdam
  • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
  • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299) - Can be purchased as online bundle with this course.

Live Guided Edition

€ 1490
  • 9 Knowledge Modules
  • Learn-Do-Improve Exercises
  • Learning-by-doing: Solving a Behavioural Challenge (in a group )
  • Downloadable Cheat Cards
  • Downloadable Templates
  • Course Slides
  • Digital Certificate
  • Access to Vibrant Community
  • Instant 1-on-1 Feedback and instant Q&A
  • Group learning during 2 full-time days
  • Personal Guidance & Mentoring
  • Networking with Forward-Thinking Peers
  • Physical Certificate
  • Goodie bag with tools and templates
  • Catering: Snacks, lunch, drinks
  • Access to Training Facility in Amsterdam
  • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
  • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299)
  • Hotel & Travel Expenses
  • Dinners

OUR TRAINING FACILITIES

An Impression of our Academy

As you consider enrolling in our online academy, we want to show you photos of our live academy to give you a sense of the vibrant community and top-notch education we provide, which extends seamlessly into our online courses.