THE PERFECT START

Behavioural Design Fundamentals

Become a smarter professional by understanding how people make decisions and why people do things and why they don’t. Master the fundamental insights from behavioural psychology and learn the method and tools to apply them in practice right away. Enabling you to influence minds and shape behaviour.
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Why we created this course

For any professional, the ability to influence people is a crucial skill. Whether you want people to cooperate, quit something, improve, save, participate, agree, buy, accept, or take action ultimately everything revolves around behaviour. This course helps you master the psychology of influence in a practical way.
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For who is this

Anyone looking to enhance their ability to positively influence choice and behaviour.

Accredited by

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 with certificate
 backed by science
 100% practical

You will get lifetime access to the course, learn at your own pace, forever.

The Curriculum

Our curriculum is enhanced with Behavioural Design to ensure you stay on track and have a learning experience
that sticks. You'll tackle your own behavioural challenge throughout the course. It's learning by doing.

It is behavioural science made practical for real life.

Module 1

INTRODUCTION
TO BEHAVIOURAL DESIGN
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Why Behavioural Design is key to gaining more control over successful outcomes.

Module 2

UNDERSTANDING
HUMAN DECISION-MAKING
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Groundbreaking insights from behavioural science that will change everything for you.

Module 3

UNLOCKING THE FORCES
THAT DRIVE BEHAVIOUR
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The most important step: understanding the psychological forces influencing behaviour.

Module 4

THE SUE
INFLUENCE FRAMEWORK
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An easy tool to unlock behaviour barriers & boosters, and spot opportunities for influence.

Module 5

DISCOVERING
MOMENTS THAT MATTER
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How to know when behavioural interventions are needed and how to add psychological value.

Module 6

DESIGNING INTERVENTIONS
FOR BEHAVIOUR CHANGE
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Using the SWAC tool to oome up with ideas that shape minds and change behaviour.

Module 7

BOOSTING CAPABILITY
TO CHANGE
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The most effective way to change behaviour, making it as easy as possible.

Module 8

INCREASING WILLINGNESS
TO CHANGE
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How to make someone
want to take action (ethically).

Module 9

SPARKING BEHAVIOUR
(AGAIN AND AGAIN)
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Why behaviour needs
to be triggered and how.

Module 10

TESTING WHAT WORKS
WITH RAPID PROTOTYPING
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Why everything is an assumption until you have checked it with real users.

Module 11

THE FINAL STRETCH:
GETTING A CERTIFICATE
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Time to upgrade your resume with your newly learned power skill: influence.

Module 12

BONUS:
THE ART OF DESIGNING BEHAVIOUR
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How to apply Behavioural Design into
your daily work and deepen your knowledge.
FUNDAMENTALS COURSE

Choose Your Edition

FLEXIBLE Edition

€ 899
  • 9 Knowledge Modules
  • Learn-Do-Improve Exercises
  • Learning-by-doing: Solving a Behavioural Challenge (individually)
  • Downloadable Cheat Cards
  • Downloadable Templates
  • Course Slides
  • Digital Certificate
  • Access to Vibrant Community
  • Online 1-on1 Feedback & 2 online Q&A's
  • Self-paced Learning 24/7 Access
  • Personal Guidance & Mentoring
  • Networking with Forward-Thinking Peers
  • Physical Certificate
  • Goodie bag with tools and templates
  • Catering: Snacks, lunch, drinks
  • Access to Training Facility in Amsterdam
  • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
  • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299) - Can be purchased as online bundle with this course.

Live Guided Edition

€ 1490
  • 9 Knowledge Modules
  • Learn-Do-Improve Exercises
  • Learning-by-doing: Solving a Behavioural Challenge (in a group )
  • Downloadable Cheat Cards
  • Downloadable Templates
  • Course Slides
  • Digital Certificate
  • Access to Vibrant Community
  • Instant 1-on-1 Feedback and instant Q&A
  • Group learning during 2 full-time days
  • Personal Guidance & Mentoring
  • Networking with Forward-Thinking Peers
  • Physical Certificate
  • Goodie bag with tools and templates
  • Catering: Snacks, lunch, drinks
  • Access to Training Facility in Amsterdam
  • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
  • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299)
  • Hotel & Travel Expenses
  • Dinners

Course Features

What you will learn

In this course, you'll gain essential insights from behavioural psychology, enabling you to decipher human decision-making processes and influence behaviours effectively. Most importantly, you'll acquire practical tools to seamlessly apply these insights in real-world scenarios, enhancing your influence and empowering you to achieve successful outcomes with greater ease. The course is the bridge between the science of behaviour and the art of applying it, whether to boost business strategies, spark societal change, or make everyday decisions a bit smarter.

How you will learn

The course features a blend of interactive videos and hands-on assignments. You'll engage in tackling your own behavioural challenge and receive personalised feedback to enhance your learning experience. The course content is in English but you can add Dutch subtitles and communicate with Astrid in Dutch when dojng the assignments or getting the feedback.

Who is your instructor

This course is led exclusively by our founder, Astrid Groenewegen, a trailblazer in translating cutting-edge insights from behavioural science into practical application. She is also the esteemed author of the #1 bestseller 'The Art of Designing Behaviour'.

How long does the course take

The course comprises 10 comprehensive modules, granting you unrestricted lifetime access to all materials 24/7. This flexible structure allows you ample time to complete the course at your own pace and convenience. Furthermore, all course downloads will remain accessible to you for a lifetime, ensuring continuous access to valuable resources beyond the duration of the program. On average it takes 4 hours to complete a module.

The difference between the online self-paced and live guided edition of this course

Both the online flexible and live guided editions of the Fundamentals Course offer unique advantages, catering to diverse learning styles and needs. The live edition, priced at EUR 1490, provides an immersive two-day experience with a real-time trainer and the opportunity for lively interaction with peers. This option enhances learning through face-to-face engagement and includes a venue and catering. It also features a comprehensive 6-month follow-up training program at no additional cost. On the other hand, the self-paced online edition, available for EUR 899, offers great flexibility and convenience. You get taught the same know-how, and are provided with the exact same tools and templates that stay available to you for a lifetime. Participants can opt into the same 6-month follow-up training as an add-on course. The online course also allows for personalised feedback, all accessible from the comfort of one's home or office. Both versions are designed to ensure that every participant gains valuable, actionable insights into the fundamentals of the subject, with access to the same vibrant community of learners.

In short: The course content is the same; the difference lies in how the training is delivered. Choose the format that suits you best, whether you prefer a more flexible approach or an intensive experience.
Testimonials

We've trained 5000+ teams and individuals

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I can directly apply the principles of behavioral change at work to effect changes in both clients and patients. Additionally, these strategies are versatile enough for everyday use, such as making decisions at home or in parenting. Therefore, the scope of these applications is quite broad.
This behavior design training has opened my eyes to different perspectives of the world. I am thrilled about the opportunity and look forward to applying these skills in my job.
Really well put together theory into a very useful framework for behaviour change.
The 'Behavioural Designs Fundamentals' course has given me a new set of smart tools and skills, allowing me to better understand how people make decisions and how I might best help them and myself achieve our goals. Life after retirement can be much more than sitting back and letting life flow past you. This course has helped me figure out how new ways to jump in and begin keep my head above water. Don't give up, life is for learning, and the challenge is welcome. 

Michial Buirs
ret RPF KingFisher Research
Telkwa, BC Canada
The Behavioural Design Academy (BDA) provided me with profound insights into human behavior, including those occurring in the workplace. It taught me to perceive situations from new angles and made me realize that even minor adjustments can significantly influence behavior. I highly recommend BDA to anyone interested in making impactful changes.

Frequently Asked Questions

How does the self-paced training work?

Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools, providing ample time for learning. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books to enhance your learning journey. 

How do I access the downloadables of the courses?

During the course, we supply you with an array of resources including tools, frameworks, templates, and e-books, all downloadable in PDF format. These materials remain accessible to you indefinitely, ensuring you have lifelong support in your learning journey.

How does the course community work?

After finishing your course, you'll gain entry to our dynamic Behavioural Design community: the SUE | Behavioural Design Club. We'll supply you with the link and instructions after finishing your course. Within this community, you can connect with fellow professionals, exchange experiences, pose questions, and benefit from additional learning opportunities we provide.

Do I get a course certificate?

Yes, absolutely! Once you've completed all course modules and exams, you'll receive a course certificate. You can generate it online immediately after finishing your course and share it on platforms like LinkedIn.

Do I get personal assistance during my course?

Yes, our dedicated SUE team is always on standby to address any questions you may have. Additionally, throughout the course, we offer answer keys or personal feedback on your assignments. Our goal is to ensure you not only enjoy but also successfully complete your course. We are there when you need us.

I am not sure if the Fundamentals Course is right for me, can you help me?

Absolutely! We're here to help you select the course that fits you perfectly and aligns with your specific goals. Feel free to reach out to us at academy@sueamsterdam.com for tailored advice. Generally, our Fundamentals Course provides a solid foundation in the breakthrough insights from the psychology of influence. It teaches you our renowned method and frameworks for practical application. From there, you can tailor your learning journey with our specialised deep-dive modules that will be launched over the course of the year, ensuring a perfect fit for your specific needs. We regularly launch new modules, continuously enriching your professional skills.

Why SUE | Behavioural Design Academy?

we are the pioneers in making behavioural science practical and easy to use. We have developed user-friendly templates and tools, including our acclaimed SUE | Influence Framework, resources we've successfully applied to tackle challenges for clients across the globe. Our unique fusion as both an Academy and Consultancy ensures our courses aren't just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. Our unique fusion as an Academy and Consultancy ensures our courses are not just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. We're also the authors of the #1 bestseller 'The Art of Designing Behaviour'. If your aim is to master the application of Behavioural Design in real-life scenarios, look no further, we're your go-to resource.

Our insights help some of the world's
largest organisations

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OUR TRAINING FACILITIES

An Impression of our Academy

As you consider enrolling in our online academy, we want to show you photos of our live academy to give you a sense of the vibrant community and top-notch education we provide, which extends seamlessly into our online courses.