BEHAVIOURAL DESIGN FUNDAMENTALS COURSE
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Master the Psychology of Influence, and Apply it on Your Challenge Right Away

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A self-paced online course with 33 in-depth video lessons that teaches you the SUE | Behavioural Design Method, the proven approach used by organisations worldwide to predictably influence minds and change behaviour without force. Includes 10+ AI Prompt Guides to supercharge your skills with AI.
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12 Modules | 33 LESSONS | Lifetime Access | Certificate
Also available as in-person edition in Amsterdam
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What You'll Be Able to Do 
After This Course

  • Decode why people make the decisions they do, and predict what they'll do next

  • Design interventions that shape choice and behaviour without force 

  • Test your ideas with rapid prototyping before investing resources

  • Supercharge your workflow with AI Prompt Guides for every stage of the method
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    Who Is This For?

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    Marketers & Communicators

    who want to make their campaigns, propositions, and communications more persuasive

    Innovators, Designers & Product Developers

    who want to create products, services, and experiences people actually love

    Leadership & (Team) Managers

    who want to inspire action, drive alignment, succeed at change management and lead more effectively

    HR & Talent Professionals 

    who want to attract, retain, and activate talent using behavioural insights

    Policy Makers

    who want to design policies and interventions that drive sustained behavioural change

    Anyone 

    who wants to understand how we make decisions or change behaviour personally, and professionally
    Language & Accessibility
    Course language
    🇬🇧 English
    Subtitles available in
    🇬🇧 English 🇳🇱 Nederlands 🇩🇪 Deutsch 🇸🇪 Svenska 🇫🇮 Suomi
    Personal feedback in
    🇬🇧 English 🇳🇱 Nederlands

    We've Worked with the World's
    Largest Organisations

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    You will get lifetime access to the course, learn at your own pace, forever.

    The Course Set-Up

    Our curriculum is enhanced with Behavioural Design to ensure you stay on track and have a learning experience that sticks. You'll tackle your own behavioural challenge throughout the course. It's learning by doing. 

    It is behavioural science made practical for real life, powered up with AI skills.

    Module 1

    INTRODUCTION
    TO BEHAVIOURAL DESIGN
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    Why Behavioural Design is key to gaining more control over successful outcomes.

    Module 2

    UNDERSTANDING
    HUMAN DECISION-MAKING
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    Groundbreaking insights from behavioural science that will change everything for you.

    Module 3

    UNLOCKING THE FORCES
    THAT DRIVE BEHAVIOUR
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    The most important step: understanding the psychological forces influencing behaviour.

    Module 4

    THE SUE
    INFLUENCE FRAMEWORK
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    An easy tool to unlock behaviour barriers & boosters, and spot opportunities for influence.

    Module 5

    DISCOVERING
    MOMENTS THAT MATTER
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    How to know when behavioural interventions are needed and how to add psychological value.

    Module 6

    DESIGNING INTERVENTIONS
    FOR BEHAVIOUR CHANGE
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    Using the SWAC tool to come up with ideas that shape minds and change behaviour.

    Module 7

    BOOSTING CAPABILITY
    TO CHANGE
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    The most effective way to change behaviour, making it as easy as possible.

    Module 8

    INCREASING WILLINGNESS
    TO CHANGE
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    How to make someone
    want to take action (ethically).

    Module 9

    SPARKING BEHAVIOUR
    (AGAIN AND AGAIN)
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    Why behaviour needs
    to be triggered and how.

    Module 10

    TESTING WHAT WORKS
    WITH RAPID PROTOTYPING
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    Why everything is an assumption until you have checked it with real users.

    Module 11

    THE FINAL STRETCH:
    GETTING A CERTIFICATE
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    Time to upgrade your resume with your newly learned power skill: influence.

    Module 12

    BONUS:
    THE ART OF DESIGNING BEHAVIOUR
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    How to apply Behavioural Design into
    your daily work and deepen your knowledge.

    Every Module, AI-Powered

    Other courses teach you behavioural science or AI. This course teaches you both, 
    because AI without human insight is just automation.

    • 10+ dedicated AI Prompt Guides
      For every core lesson, apply what you learn immediately

    • Bonus: Ready-to-use prompts for any situation
      A collection of prompts you can use anytime, beyond the course

    • Bonus Video: The AI-Powered Professional
      Making you future-proof, how to stay ahead in the age of AI

    • Lifetime access to our SUE  Behavioural Design Guru GPT
      You get lifetime access to our SUE Guru GPT, your AI mentor when we are not by your side.

    Each module comes with a dedicated AI Prompt Guide that shows you how to use AI tools to apply what you've just learned.

    Finished a module on understanding decision-making? Your AI guide helps you immediately generate insights for your own project. Learned a new framework? Your AI guide shows you how to use it at speed.

    By the end of the course, you'll have a complete AI-powered toolkit that turns behavioural science into action, in minutes, not weeks.
    FUNDAMENTALS COURSE

    Choose Your Edition

    Online Edition

    € 1190
    • 33 Lessons in 12 Self-Paced Modules 
    • Learn-Do-Improve Exercises
    • Learning-by-doing: Solving a Behavioural Challenge (individually)
    • Downloadable Cheat Cards
    • Downloadable Templates
    • Course Slides
    • Digital Certificate
    • Access to Vibrant Community
    • Online 1-on1 Feedback & 2 online Q&A's
    • Self-paced Learning 24/7 Access
    • Personal feedback on every assignment, like having a personal coach on your side helping you solve your challenge
    • Life time access to our SUE Guru GPT, your AI mentor when we are not by your side
    • Powered up with AI SUE Icons Compilation
    • Networking with Forward-Thinking Peers
    • Physical Certificate
    • Goodie bag with tools and templates
    • Catering: Snacks, lunch, drinks
    • Access to Training Facility in Amsterdam
    • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
    • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299) - Can be purchased as online bundle with this course.
    33 video lessons, 12 modules, lifetime access to the lessons and our AI Guru plus personal 1-on-1 feedback on your assignments, that's less than €36 per lesson.

    Live Guided Edition

    € 1490
    • 2 Full-Time Days of Learning
    • Learn-Do-Improve Exercises
    • Learning-by-doing: Solving a Behavioural Challenge (in a group )
    • Downloadable Cheat Cards
    • Downloadable Templates
    • Course Slides
    • Digital Certificate
    • Access to Vibrant Community
    • Instant 1-on-1 Feedback and instant Q&A
    • Group learning during 2 full-time days
    • Personal Guidance & Mentoring
    • Powered up with AI
    • Networking with Forward-Thinking Peers
    • Physical Certificate
    • Goodie bag with tools and templates
    • Catering: Snacks, lunch, drinks
    • Access to Training Facility in Amsterdam
    • FREE hard copy of Book 'The Art of Designing Behaviour' (value € 40)
    • FREE Access to 6 Month Self-Paced Follow-Up Training (value € 299)
    • Life time access to our SUE Guru GPT, your AI mentor when we are not by your side
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    Only €300 more for the full Amsterdam experience, including the follow-up training and our bestseller 'The Art of Designing Behaviour'.
    Highly recommended! Two fascinating days where theory and practice go hand in hand. I now have a clear understanding of behavioural design that I can apply right away.
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    Laura Perin 
    Customer Experience Culture - KPN
    A really enjoyable and immediately applicable training. I want to share what I've learned with my colleagues and apply it in my work right away.
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    Heike Faber
    Municipality of Amsterdam
    Completed the Behavioural Design Fundamentals course by SUE. Gained so much knowledge about designing behaviour in this two-day course. Highly recommended!
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    Arjo Wijnhorst
    ONLINE MARKETER UNIEK SPORTEN
    Completed an amazing training at SUE! As they call it themselves: KNALLDRANG! And now I feel it too, the urge to immediately apply the SUE | Behavioural Design Method in my work.
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    Fenna dam
    Project Leader Luckt BV
    Two days fully immersed in Behavioural Design. Theory and practice combined, you can apply it immediately. Intensive and inspiring. Recommended for everyone.
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    Floor Bosscha
    Product owner - Eneco
    I gained an excellent and concrete overview of Behavioural Design and most importantly learned how to apply it. At a good pace, I received a solid theoretical foundation and was challenged to put it into practice. With this foundation, I can optimise the customer journey from A to Z.
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    Frank Heuts
    Sr. Communication Advisor – Obvion Mortgages

    professionals trained

    Average rating

    Countries

    EQAC certified

    Frequently Asked Questions

    How does the self-paced training work?

    Upon choosing your course, you gain access to its content, organised into modules. You'll have lifetime access to all course materials and tools, providing ample time for learning. Our courses feature a mix of videos, texts, and practical assignments, and we equip you with tools, templates, and e-books to enhance your learning journey. Together the course consists over 40 hours of learning. The course is self-paced, but what makes it unique is that you get personal feedback on every assignment, focused on helping you solve your actual challenge. It is like having a personal coach on your side.

    How do I access the downloads of the course?

    During the course, we supply you with an array of resources including tools, frameworks, templates, and e-books, all downloadable in PDF format. These materials remain accessible to you indefinitely, ensuring you have lifelong support in your learning journey. You will also gain access to our the SUE Guru GPT, your AI mentor when we are not around.

    How does the course community work?

    After finishing your course, you'll gain entry to our dynamic Behavioural Design community: the SUE | Behavioural Design Club. We'll supply you with the link and instructions after finishing your course. Within this community, you can connect with fellow professionals, exchange experiences, pose questions, and benefit from additional learning opportunities we provide.

    Do I get a course certificate?

    Yes, absolutely! Once you've completed all course modules and exams, you'll receive a course certificate. You can generate it online immediately after finishing your course and share it on platforms like LinkedIn.

    Do I get personal assistance during my course?

    Yes, our dedicated SUE team is always on standby to address any questions you may have. Additionally, throughout the course, we offer answer keys or personal feedback on your assignments. Our goal is to ensure you not only enjoy but also successfully complete your course. We are there when you need us.

    I am not sure if the Fundamentals Course is right for me, can you help me?

    Absolutely! The Fundamentals Course is our most popular starting point, it teaches you the complete SUE | Behavioural Design Method and gives you a versatile toolkit you can apply to any challenge. That said, it's not the only option. Our Academy offers specialised courses for specific roles and goals:

    • Designing the 9+ Customer Experience — for CX, product, and service design professionals.
    • Behavioural Marketing Foundations — for marketers and innovation teams looking to uncover deeper consumer insights.
    • Behavioural Marketing Advanced — for senior marketers who want to build campaigns that measurably shift behaviour.
    • Leading Change and Transformation — for change managers who need people to embrace change.
    • Navigating Conflicts and Getting Buy-In — for managers and professionals dealing with resistance.
    • The Influential Leader — for leaders who want to know how to respond at moments that matter to move teams forward and build a high-performance team culture.
    • The Behavioural Advantage in Talent Management — for HR and people managers who want to attract, activate and keep the right talent.
    • AI-Powered Behaviour Change — for professionals who want to combine AI with human-centred frameworks.


    All courses are fully independent, no prerequisites needed. If you'd like personal advice, reach out to us at academy@sueamsterdam.com and we'll help you find the right fit. You can access all our courses through our homepage.

    Why SUE | Behavioural Design Academy?

    We are the pioneers in making behavioural science practical and easy to use. We have developed user-friendly templates and tools, including our acclaimed SUE | Influence Framework, resources we've successfully applied to tackle challenges for clients across the globe. Our unique fusion as both an Academy and Consultancy ensures our courses aren't just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. We're also the authors of the #1 bestseller 'The Art of Designing Behaviour'. With 9 courses spanning marketing, leadership, CX, change management, and AI, each powered by AI Prompt Guides, we offer a complete learning path for any professional who wants to master the art of influencing behaviour. You can find an overview of all our courses here.