Master the Science of Influencing Behaviour
9 self-paced online courses built on 15+ years of real-world behavioural design experience. From marketing and CX to leadership and change management, learn the human-centred frameworks that make you more effective, powered up with AI.
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Influence Is the Most In-Demand
Professional Skill of the Decade
AI can generate content, automate campaigns, and analyse data at scale. But it can't understand why people really make the choices they do, or design the subtle nudges that change behaviour.
That's where you come in. Whether you work in marketing, CX, HR, or leadership, the professionals who understand human behaviour will lead the AI era, not be replaced by it.
Our courses teach you the human-centred frameworks that make you more effective, and show you how to supercharge them with AI. It's not human vs. AI. It's human insight, amplified by AI. That's the SUE approach.
That's where you come in. Whether you work in marketing, CX, HR, or leadership, the professionals who understand human behaviour will lead the AI era, not be replaced by it.
Our courses teach you the human-centred frameworks that make you more effective, and show you how to supercharge them with AI. It's not human vs. AI. It's human insight, amplified by AI. That's the SUE approach.
9 Courses.
One Goal: Behaviour That Works.
professionals trained
Average rating
Countries
EQAC certified
Not Theory. Not Tips.
A Proven Method You Can Apply Monday Morning.
All courses include lifetime access, learn at your own pace, forever.
A THRIVING COMMUNITY
What 5,000+ Professionals Say
"The SUE Fundamentals Course was a real eye opener for me. The combination of behavioural science and practical tools didn't just inspire me, it also helps me directly in my work as a marketer. The theory and tools are translated in a clear and energetic way into concrete applications based on desired customer behaviour. A truly valuable training."
MAURITS BRUIN
"An excellent and informative training. I would recommend it to anyone from any industry, for personal or professional use!"
samuel vink
Great experience unlocking ways to learn from
customers, also amazing contributions from multi-faceted colleagues open
to share knowledge
CARME ARNALOT
Learn from Astrid Groenewegen
Astrid Groenewegen is the co-founder of SUE Amsterdam, one of Europe's leading behavioural design consultancies, and the author of the #1 bestselling book 'The Art of Designing Behaviour'. Over the past 15 years, she has trained 5,000+ professionals and applied behavioural science to real challenges for organisations worldwide . Astrid is not an academic researcher, she's a practitioner who has spent her career making behavioural science practical and actionable. Every course in this academy reflects that hands-on approach.
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Our courses will help you:
Convince stakeholders. | Sell products or services. | Enhance your leadership skills. | Boost your happiness & wellbeing. | Succeed at realising change. | Create customer centric products. | Win debates or arguments. | Attract and retain talent. | Increase conversions. | Create high-performance teams. | Succeed at innovation. | Get people to act upon policies.
Start Learning in 3 Simple Steps
Choose Your Course
Learn at Your Own Pace
Apply It Immediately
Frequently Asked Questions
How does the self-paced training work?
Upon choosing your course, you gain access to its content, organised
into modules. You'll have lifetime access to all course
materials and tools, providing ample time for learning. Our courses feature a mix of
videos, texts, and practical assignments, and we equip you with tools,
templates, and e-books to enhance your learning journey. We've also integrated AI in our courses.
How do I access the downloads of the courses?
During the course, we supply you with an array of resources including tools, frameworks, templates, and e-books, all downloadable in PDF format. These materials remain accessible to you indefinitely, ensuring you have lifelong support in your learning journey.
How does the course community work?
After finishing your course, you'll gain entry to our dynamic Behavioural Design community: the SUE | Behavioural Design Club. We'll supply you with the link and instructions after finishing your course. Within this community, you can connect with fellow professionals, exchange experiences, pose questions, and benefit from additional learning opportunities we provide.
Do I get a course certificate?
Yes, absolutely! Once you've
completed all course modules and exams, you'll receive a course
certificate. You can generate it online immediately after finishing your
course and share it on platforms like LinkedIn.
Do I get personal assistance during my course?
Yes, our dedicated SUE team is always on standby to address any
questions you may have. Additionally, throughout the course, we offer answer keys or personal feedback on your assignments. Our goal is to ensure you not only enjoy but also
successfully complete your course. We are there when you need us.
I am not sure which course to pick, can you help me?
Absolutely! We're here to help you select the course that fits you
perfectly and aligns with your specific goals. Feel free to reach out to
us at academy@sueamsterdam.com for tailored
advice. Generally, the ideal starting point is our Fundamentals Course,
which provides a solid foundation in the breakthrough insights from the
psychology of influence. It teaches you our renowned method and
frameworks for practical application. From there, you can tailor your learning journey with our specialised
deep-dive modules that will be launched over the course of the year, ensuring a perfect fit for your specific needs. We regularly launch new modules, continuously
enriching your professional skills.
Why SUE | Behavioural Design Academy?
we are the pioneers in making behavioural science practical and easy to
use. We have developed user-friendly templates and tools, including our
acclaimed SUE | Influence Framework, resources we've successfully
applied to tackle challenges for clients across the globe. Our unique
fusion as both an Academy and Consultancy ensures our courses aren't
just theoretical but are proven in the field, continuously refreshed
with insights from real-world client projects. Our unique fusion as an Academy and Consultancy ensures our courses are not just theoretical but are proven in the field, continuously refreshed with insights from real-world client projects. We're also the authors of the #1 bestseller 'The Art of Designing Behaviour'. If your aim is to master the application of Behavioural Design in real-life scenarios, look no further, we're your go-to resource.
When will the coming-soon courses be available?
We're rolling out new courses throughout 2026. Join the waitlist for any coming-soon course to be notified first,
Stop Guessing.
Start Designing Behaviour.
Join 5,000+ professionals who have transformed their work with the science of human behaviour. Choose from 8 courses designed for immediate, real-world application.
EQAC Accredited | Self-Paced | Certificate Included | Lifetime Access